Tackle
The leading online marketplace for custom fishing lures and handmade baits, featuring 4,300+ lures from 520+ independent makers, AI-powered comparisons, and a real-time lure tracking radar.
The Challenge
The custom fishing lure market was fragmented across eBay, social media, and individual maker websites. Anglers had no central place to discover, compare, and purchase handmade baits from independent makers.
The Solution
We developed Tackle.net as the definitive marketplace for custom fishing tackle. The platform features a Lure Radar that tracks new drops in real-time, AI-powered side-by-side lure comparisons, and a massive video library of fishing tutorials. FishGPT was integrated as the platform's AI assistant for personalized advice.
The Result
Tackle.net grew into a thriving community with 520+ independent lure makers and over 4,300 listed products. The platform serves as the central hub for the custom bait community, combining marketplace functionality with AI tools and educational content.
Key Features
- Curated marketplace with 4,300+ custom lures
- Lure Radar for real-time new product tracking
- AI-powered lure-vs-lure comparisons
- Video library with 53,000+ fishing tutorials
- Community buy and sell marketplace
- Personalized weekly lure recommendations
Tech Stack
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Project Images
Client Feedback
"I've really enjoyed working with Murat at Bradi.Tech. He is highly knowledgeable and adapts easily to project needs. We collaborated on multiple projects using Next.js, TailwindCSS, and Supabase, all of which involved AI integration. Murat was able to quickly dive into the existing codebase, handle refactoring, and start building out new features immediately. When we faced technical challenges, he navigated them effectively to deliver robust, working web apps. I especially appreciated his clear communication and enthusiastic weekly video updates, which kept the projects moving forward. I look forward to collaborating with him again."
Ivan W.
CEO of Tackle • United States
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